Intro & Table of Contents
About the Survey: In late 2009, I conducted the first annual Canadian Survey of Non-Profit Websites. Thousands of non-profits were asked to participate and nearly 100 did. My thanks go out to all those who took part in the survey and especially to Charity Village for helping to spread the word.
Survey Goals
- Paint a picture of the state of non-profit websites in Canada
- Discover common successes and frustrations for non-profits in building and maintaining a web presence
- Discover what organizations want to do in the future with their web presence
- Give non-profit administrators solid facts to help with their web strategy
- Give web development companies direction on what non-profits need
- Generate interest with potential donors and the public
- Establish base-lines for future comparisons
Why I decided to conduct the survey...
I've visited and been involved with many, many non-profit sites for my work both at thestar.com and with my new ventures. After working with numerous non-profits, it became clear to me that most organizations didn't have a clear picture of how their sites measured up - and almost nobody felt they had solid facts to make decisions about where to improve, expand or scale back their online efforts. That's how the idea for the survey came about. Personally, I know that Canada's non-profits are often hand-cuffed by tight budgets, time constraints and more pressing matters than fine-tuning their web presence, yet some succeed brilliantly with their websites while others lag behind. I could never pin down the reasons for the disparities, so I decided to do some research in a way that could benefit the entire sector and the survey was born.
About the Charts
The charts use Open Flash Chart and require that you have Adobe Flash installed on your computer. Please let me know if you have difficulty seeing the charts.
